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Amazon credit card reader review

Adam has been writing for The Motley Fool since 2012 covering consumer goods and technology companies. He consumes copious cups of coffee, and he loves alliteration. He spends about as much time thinking about Facebook and Twitter's businesses as he does using their products. For some lighthearted stock commentary and occasional St. Follow @admlvy is looking to muscle its way into your local mom-and-pop shops with a new credit card reader. The company on Wednesday unveiled Local Register, which allows small merchants to swipe credit cards using a tablet or smartphone. Unlike Square and Pay Pal, however, Amazon doesn't seem intent on making this payments-processing business profitable. Taking a swipe at the competition Amazon is a bit late to the game. Instead, it can undercut the competition to gain market share and gather valuable consumer data from brick-and-mortar retailers. Square first offered its card reader in 2010, and e Bay followed with Pay Pal Here in early 2012. Square expects to process billion in transactions this year. Pay Pal processed billion in transactions last quarter between its online and offline payments services, although the majority of that is still from online. Of course, Amazon is no slouch when it comes to processing payments. The company has over 240 million active users with credit cards on file -- which is 90 million more than Pay Pal -- and processed .9 billion in transactions through its own website last year. That's still 2 billion short of Pay Pal's 9.7 billion in payment volume during 2013. Still, 94% of commerce takes place offline, where Amazon has basically zero presence. 1, 2016.**Small businesses typically pay higher rates than big businesses. As you can see, Amazon is offering businesses using mobile credit card readers the ability to instantly increase their bottom line by 1% through switching to Local Register. Amazon's plan to go from zero to 60 in card readers is the same as in nearly every other business in which it operates: Undercut the competition. For those small businesses still using traditional card processors -- i.e., the majority of small businesses -- the savings could be even greater. Additionally, Amazon may be able to win over some Pay Pal users who are frustrated with the business's notoriously poor customer service. It's one of the selling points Amazon uses on its product page. Many small businesses already partner with Amazon for online sales. It makes a lot of sense for those businesses to sign up for Local Register, as Amazon offers a suite of analytics that can combine online and offline sales and help owners improve their operations. On the other hand, by partnering with Amazon, businesses are opening up their sales data to a ruthless retail giant. It's not uncommon for a business that has success selling through Amazon to quickly find itself in competition with its onetime partner. Of course, many businesses can benefit from Local Register without fear of Amazon using its data to compete with them. Restaurants, salons, and other service-based businesses would be smart to take up Amazon's product. Amazon can still use that data to improve its retail business. If it sees that one of its shoppers often swipes a credit card at a Mexican restaurant, for example, Amazon might start promoting Mexican food-related products like margarita glasses or a quesadilla maker. With 240 million credit cards on file, Amazon is bound to harvest some very useful data no matter who uses the product. Billions of dollars await The mobile payments market is growing rapidly. Research firm Gartner expects the industry to grow to 1 billion in 2017, although most of that will involve direct money transfers. Competition is fierce in the space, and other big companies are expected to come into the market. Amazon ought to be able to undercut everyone, taking a loss on the business to fuel its giant retail operations. This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. The Motley Fool recommends and owns shares of and e Bay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Join Stock Advisor Discounted offers are only available to new members. Stock Advisor will renew at the then current list price. Adam has been writing for The Motley Fool since 2012 covering consumer goods and technology companies. He consumes copious cups of coffee, and he loves alliteration. He spends about as much time thinking about Facebook and Twitter's businesses as he does using their products. For some lighthearted stock commentary and occasional St. Follow @admlvy is looking to muscle its way into your local mom-and-pop shops with a new credit card reader. The company on Wednesday unveiled Local Register, which allows small merchants to swipe credit cards using a tablet or smartphone. Unlike Square and Pay Pal, however, Amazon doesn't seem intent on making this payments-processing business profitable. Taking a swipe at the competition Amazon is a bit late to the game. Instead, it can undercut the competition to gain market share and gather valuable consumer data from brick-and-mortar retailers. Square first offered its card reader in 2010, and e Bay followed with Pay Pal Here in early 2012. Square expects to process billion in transactions this year. Pay Pal processed billion in transactions last quarter between its online and offline payments services, although the majority of that is still from online. Of course, Amazon is no slouch when it comes to processing payments. The company has over 240 million active users with credit cards on file -- which is 90 million more than Pay Pal -- and processed .9 billion in transactions through its own website last year. That's still 2 billion short of Pay Pal's 9.7 billion in payment volume during 2013. Still, 94% of commerce takes place offline, where Amazon has basically zero presence. 1, 2016.**Small businesses typically pay higher rates than big businesses. As you can see, Amazon is offering businesses using mobile credit card readers the ability to instantly increase their bottom line by 1% through switching to Local Register. Amazon's plan to go from zero to 60 in card readers is the same as in nearly every other business in which it operates: Undercut the competition. For those small businesses still using traditional card processors -- i.e., the majority of small businesses -- the savings could be even greater. Additionally, Amazon may be able to win over some Pay Pal users who are frustrated with the business's notoriously poor customer service. It's one of the selling points Amazon uses on its product page. Many small businesses already partner with Amazon for online sales. It makes a lot of sense for those businesses to sign up for Local Register, as Amazon offers a suite of analytics that can combine online and offline sales and help owners improve their operations. On the other hand, by partnering with Amazon, businesses are opening up their sales data to a ruthless retail giant. It's not uncommon for a business that has success selling through Amazon to quickly find itself in competition with its onetime partner. Of course, many businesses can benefit from Local Register without fear of Amazon using its data to compete with them. Restaurants, salons, and other service-based businesses would be smart to take up Amazon's product. Amazon can still use that data to improve its retail business. If it sees that one of its shoppers often swipes a credit card at a Mexican restaurant, for example, Amazon might start promoting Mexican food-related products like margarita glasses or a quesadilla maker. With 240 million credit cards on file, Amazon is bound to harvest some very useful data no matter who uses the product. Billions of dollars await The mobile payments market is growing rapidly. Research firm Gartner expects the industry to grow to 1 billion in 2017, although most of that will involve direct money transfers. Competition is fierce in the space, and other big companies are expected to come into the market. Amazon ought to be able to undercut everyone, taking a loss on the business to fuel its giant retail operations. This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. The Motley Fool recommends and owns shares of and e Bay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Join Stock Advisor Discounted offers are only available to new members. Stock Advisor will renew at the then current list price.

date: 25-Aug-2021 22:00next


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